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- About
Orchard Roofing & Building
2021BuildersConstructionDeveloping a national online presence for a construction specialist in residential, commercial and rail sectors
A new website that actively drives enquiries
Orchard Roofing & Building are a Tees Valley local construction company, providing roofing and building services to residential, commercial and rail sectors.
In-line with the company's continued expansion into rail infrastructure works, Orchard Roofing & Building needed a digital presence that would demonstrate their versatility in multiple sectors, whilst remaining true to their origins in providing domestic services to home owners across the North East.
The company approached Outward Digital with a number of challenges brought about by their previous web presence which had suffered from a number of SEO affecting issues.
Further, the company wanted to look towards the future with cohesive branding that could be used across all of its media in addition to digital, including corporate stationary and vehicle branding.
Preview WebsiteOur Approach
Outward Digital approached the re-brand project by testing concepts that would define the company's new image. The final logo uses negative spacing, as well as gradient effects representing forward motion. The word mark is customised with angled stems to represent a roof pitch. The colour scheme, predominately greens and dark grey, represents environment, safety and ambition.
The brand new Orchard Roofing & Building website is entirely bespoke, separating key sectors into their respective pages with tailored content. At the core of the website is a 'Projects' and 'Services' tagging system, whereby previous projects can be browsed based on their respective sector, as well as by the services provided on each project.
This is combined with content writing to explain the variety of services Orchard Roofing & Building provide in detail. The user flow is optimised to guide the visitor through the site with strategic call to actions and prompts to make enquiries.
